von Hagens Plastination
Turning a legacy brand into a modern digital powerhouse.
154%
Improvement on Launch Target
5.9m
Impressions
2,200
People who Registered Interest
When we started our partnership with von Hagens Plastination, their digital presence didn’t reflect their scientific legacy or the transformative impact of their work in medical education. What existed was a static, brochure-style website that lacked the sophistication, clarity, and functionality needed to serve a global academic audience. Our partnership set out to change that.
We reimagined their digital ecosystem from the ground up, connecting data systems, empowering their sales and education teams, and designing an interface worthy of their pioneering status. The result is a scalable platform that not only educates and informs a global scientific community, but also drives more efficient internal workflows, higher-quality enquiries, and greater commercial confidence for the client.
Establishing a Single Source of Digital Product Truth
We unified internal product data and front-end delivery into one governed, consistent system. This eliminated duplication and inaccuracies, giving both internal teams and end-users confidence in the accuracy of information. The result is a more efficient and scalable foundation for digital operations that can adapt and grow with the business.
Building a Scalable, Intelligent Sales Infrastructure
We implemented a bespoke interface with rule-based content delivery tailored to different regions and markets. This empowered the sales and education teams with compliant, up-to-date resources while providing valuable insights that help refine outreach strategies—ultimately making global selling smarter and more efficient.
Translating Legacy into a Future-Ready Brand Interface
We crafted a brand experience that honours von Hagens Plastination’s rich scientific heritage while embracing modern digital design principles. The new interface strikes a balance between academic credibility and contemporary expectations, positioning the brand as both timeless and forward-looking.
Empowering Procurement with Self-Service Tools
To simplify complex procurement processes for educational institutions, we developed intuitive self-service tools. These tools enable institutions to explore, configure, and order educational resources seamlessly, reducing admin overhead for internal teams and making it easier for buyers to make confident, informed decisions.
Designing for Engagement, Guided by Motion
Through interactive storytelling and purposeful motion design, we transformed the site from a static brochure into a dynamic learning hub. The result is an experience that not only informs but also captivates visitors, encouraging deeper exploration and fostering greater engagement with the brand’s offering.
Operationalising Knowledge Sharing at Scale
We built a content ecosystem that surfaces expert-authored resources, making von Hagens Plastination a go-to destination for credible, academic-grade knowledge. This approach helps students, educators, and institutions find the right information quickly while elevating the brand’s role in global medical education.
Creating Product Journeys that Accelerate Conversion
Our work restructured content and improved user flows to reduce friction across the enquiry journey. With clearer pathways and purposeful educational touchpoints, the website now attracts more qualified leads, improves enquiry quality, and drives better commercial outcomes.
We introduced a modular product detail page (PDP) system, adaptable to the complexity of different products. This approach enhances the customer journey by building trust and clarity, helping prospective buyers navigate offerings with ease while enabling the sales team to respond more effectively to leads.
What used to take over an hour, we now do in minutes. The process is faster for the customer, far smoother for us, and the time saved adds up quickly.
CONTINUE THE JOURNEY
Helping to tell the world the secret to a healthier life
Where would you like to go?
We’d love to understand more about your business needs and challenges. Talk to a team of exciting minds and create a collaborative partnership focused on driving growth for your business.