V London | Luxury Health Club
Delivering a distinctive experience for a high-end health club.
154%
Revenue Growth vs Annual Target
5.9m
Impressions across targeted audience segments
70k+
Website users
When Fitness First approached us, luxury fitness in London was stuck in tired paradigms. Traditional gyms obsessed over physical transformation, whilst wellness spaces lacked the sophistication needed to serve London's discerning clientele. V arrived to us as an ambitious concept but required a foundation, a structure for the brand to build from - a compelling promise that truly spoke to our desired clientele.
Our partnership transformed V from this ambitious concept into London's new coveted wellness destination. We crafted a complete brand ecosystem that redefined luxury fitness, created an immersive digital experience that built anticipation before doors opened, and executed a precision marketing campaign that exceeded launch targets.
Defining Stronger Self
We developed a brand strategy centred on the "Stronger Self" philosophy, creating a visual identity that balances luxury sophistication with wellness authenticity. V needed differentiation from traditional gyms and wellness spaces by communicating their revolutionary five-pillar approach, so we crafted a brand system that felt aspirational yet accessible, using refined typography, purposeful colour palettes, and imagery celebrating holistic transformation. This created immediate brand recognition in London's competitive wellness market, with the visual identity becoming synonymous with premium, holistic fitness experiences.
Building Anticipation
We crafted an intentional anticipation strategy, designing performance ads that seamlessly led to an immersive pre-launch experience introducing V's philosophy through interactive storytelling. With construction underway, we orchestrated every touchpoint, from the initial ad creative to the crafted user interface, building market education around V's unique five-pillar approach. The holding page became a digital gallery where visitors could explore each wellness pillar through immersive design, transforming simple registration into meaningful engagement. This strategic approach generated significant buzz within London's wellness community, establishing V as a premium destination before opening whilst creating a qualified lead pipeline for launch.
If you're considering a partnership with Cab Engine, don't think of them as a vendor. They're strategic architects who took V Health Club from concept to reality, creating a brand so compelling we had 5.9 million impressions before opening and achieved 154% above our planned revenue target. That level of transformation is rare, and it's worth every investment.
Educating Visitors through Interactive Web Experiences
We translated V's physical wellness sanctuary into a living digital brand experience that embodies their philosophy at every interaction. We created an adaptive digital environment featuring a time-responsive design that shifts from light to dark mode throughout the day, a small detail, but it makes the experience feel lived-in, like stepping into the club itself. Every detail reinforces V's luxury positioning while educating visitors about their innovative five-pillar methodology.
70k
Website users
Driving Interest with Personalised Strategy
We executed a sophisticated two-phase marketing strategy targeting London's luxury demographic through strategic digital channels. Beginning with awareness campaigns that educated the market about V's revolutionary five-pillar philosophy across specific demographic segments, we then deployed precision-targeted conversion campaigns featuring compelling video content and strategic retargeting to activate pre-launch interest and drive membership registrations. This approach exceeded launch targets, establishing V as London's fastest-growing luxury wellness destination whilst maintaining premium positioning and member quality.
154%
Revenue growth vs annual target
Staying Iconic, Not Static
We continued brand stewardship through refined messaging, expanded visual applications, and strategic positioning that reinforces V's market leadership in holistic wellness. Success required maintaining momentum and market position, so we evolved the brand expression across new touchpoints whilst staying true to core philosophy, ensuring V remained synonymous with luxury wellness innovation. This sustained V's position as London's premier wellness destination, with continued growth in membership and industry recognition as a category innovator.
CONTINUE THE JOURNEY
Building and growing a digital engine to increase memberships
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We’d love to understand more about your business needs and challenges. Talk to a team of exciting minds and create a collaborative partnership focused on driving growth for your business.