Fitness First

A long-term partnership, driven by digital transformation, customer-centric design and industry-leading functionality.

Digital strategy, Technical infrastructure & UX processes

MVP launch & iterative design and development sprints

Umbraco 9, Azure, Salesforce & Gladstone

User focused functionality at the heart of the business

Our partnership

Cab Engine and Fitness First have a long-standing partnership focusing on user experience, design and development spanning 7+ years. We constantly iterate and improve on the existing website platform, however, there always comes a time for a fresh start. With the release of Umbraco 9, it was time to use our learnings and experience to fuel the next level of digital experience for the fitness industry.

Enquire about our Umbraco capabilities

The cab engine process

Together we have taken a journey through our tried and tested process for building websites. We use this process to create a best in class experience that is optimised for search engines, puts user experience first and is built to drive business growth.

Gather & Identify

We start with in-depth industry research and our business alignment workshops. Collating the right information to identify the best solution to entice new joiners, encourage repeat subscriptions and deliver on client-side KPIs.


Once we identified the right solution it was time to plan our sprints and create our high fidelity wireframes, focusing on the key audiences identified for Fitness First.


The UI team created digital brand elements and animations to overlay onto the wireframes and create prototypes that imitate the final product in order to test with real-life users.

User testing

We used a combination of usability testing throughout the process from 5-second tests for messaging to tree tests for structure, all feeding into the final outputs. Fitness First’s users loved what we created and it was time to move into development.


The developers then bring the product to life. A highly integrated, personalised and conversion-driven digital platform that has shown increased speed, success and received excellent feedback.


At Cab Engine, our work is never finished. We now begin to drive performance and iteratively improve our solution based on user insight and continual A/B testing.

Ultimate control and flexibility

The engine

The platform is based on the Umbraco 9 CMS using our bespoke content editing experience cab chassis. The platform integrates closely with Fitness First's Membership management system to fuel the functionality-rich platform. With goal-based personalisation, numerous join journeys, bespoke timetable integration, membership management options and an integrated digital training showcase, Fitness First are able to have ultimate control of their digital experience.

Start your Umbraco journey

Cab Engine has been our strategic development partner for over 5 years and we have always been very impressed by the team's ability to develop highly effective digital marketing solutions. The team at Cab Engine are forward-thinking, highly creative and holds strategic marketing expertise. It is a pleasure working with the team as they continue to help us to achieve our ambitious aims for growth and expansion.

Mark Cumberbatch Group CRM Manager


Helping to tell the world the secret to a healthier life

Our Hippocrates Partnership

Where would you like to go?

We’d love to understand more about your business needs and challenges. Talk to a team of exciting minds and create a collaborative partnership focused on driving growth for your business.

Let's talk