Pizza Express

Serving up customer loyalty through the power of choice and rewards.

Branding, UX/UI, CRO

Design & Development
App development, User experience, Interface design

eCommerce App and Ordering platform

A new guest experience

Our partnership

Connecting the guest with Pizza Express away from the restaurant was an extension of the hospitality the client wanted to achieve. By creating a meaningful interaction and frictionless payment the app became a welcome addition to guests mobile devices.

Bringing a personalised experience to the guest was required to reflect the brand. Cab Engine architected an MVP for launch with an ongoing development cycle to obtain user feedback and build relevant features guests loved to use.

Experiential functionality

The Engine

Cab Engine served up a number of key functions to improve the experience for Pizza Express customers. Users can book a table in two clicks, receive personalised rewards, pay at the table and even play doughball-related games!

A new brand - ZA

ZA – a new food concept by Pizza Express. An adaptable version of the brand for a grab-and-go experience that provided an all-day purchase opportunity for key Pizza Express sites.

Cab Engine rolled the new brand out to a new interface design for eCommerce. Relying heavily on digital interactions for a youth-orientated fast purchase culture.


Casting spells for digital experiences

View our Harry Potter Partnership

Where would you like to go?

We’d love to understand more about your business needs and challenges. Talk to a team of exciting minds and create a collaborative partnership focused on driving growth for your business.

Let's talk