Google Shopping Ads

Take the leap or growing further with shoppings ads involves utilising one of the world's most popular e-commerce platforms in Google Shopping. As an extension to the Google Ads platform, businesses ranging from global to local have found true success with positive return on investment figures when active on Google Shopping.

The need for Shopping Ads

This e-commerce channel should be seen as an essential avenue for any online retailer or bricks and mortar store. If you are looking to reach a high intent audience who are in-market for your products, then Google shopping ads is an ideal solution to driving conversions.
The team at cab engine over the years have helped many brands, not just in the UK, but across EMEA and the US exceed KPIS and achieve growth by launching activity across the Google shopping network.

Google Shopping experts

Working closely with our partners, our Google shopping experts will help build a formidable e-commerce strategy through the following:

  • Shopping campaign building
  • Feed optimisations
  • Campaign management
  • Retargeting campaigns
  • Competitor research
  • Audience optimisation
  • Custom reporting and analysis

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Google Shopping process

With every new e-commerce partner in which cab engine work with, the process of on-boarding and beginning to deliver results could not be easier. The e-commerce and performance team will work with your in-house team through the following process:

Shopping ads audit

Checking and analysing the current health levels of your account is of the utmost importance to allow the team to build a suitable strategy and roadmap. These important documents will highlight how the team will achieve your KPIs.
KPIs, budgets and focus points will be drawn out and begun working towards with immediate effect.

Account set up or modification

The account within the first month or two will be built in accordance with not only Google’s best practice but in its optimum format to achieve KPI’s and drive growth.
This will be reflected within your product ranges, product items and product category types. This will be segmented towards opportunity of market share and conversions.

Shopping ads and shopping feed optimisation

With campaigns and product feeds now live, ROI will be front of mind and products will be scaled based upon what can be achieved with that month's budget.
The team at cab engine do not believe in a switch on and leave approach. AI and automation will only get you so far and the team will be hands on week in and week out. Remembering that your KPIs are their KPIs.

E-commerce reporting

Each e-commerce partner is provided with a monthly dashboard which is customised to their business and focus points. This custom report will be broken down to every metric which is deemed important to the business.
24/7 access is granted to all reports and can be easily shared across the wider business for full visibility and transparency.
Monthly check-ins are scheduled with the team with preferred face to face quarterly meetings to discuss the business growth, opportunities and ideas for acceleration.

Google Shopping FAQS

How much does Google Shopping cost?

There is no set, predetermined cost when it comes to Google Shopping campaigns. The cost will be based upon current competition levels. This is calculated by various factors, some of which are the number of businesses attempting to sell similar products, product markups and the indu
This can vary on a number of factors, including the retail vertical, margins, cost of sale and more.

What is Google Merchant centre?

Merchant Centre lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.

When do your Google Shopping ads appear?

Essentially, you're advertising based on product types. Because Google has great data feeds on the kinds of keywords people type in when searching for products like yours, your product ads will appear for the relevant keyword. However, if you really want to, you can add negative keywords to a campaign.

Our client partnerships

Most digital marketing agencies can offer Google Shopping Ads. However, cab engine offers partnerships. We work with your brand to create a holistic marketing strategy through our proven Build and Drive framework.

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Kickstart a conversation

We’d love to understand more around your business needs and challenges. Our promise is to excite your mind and create a collaborative partnership driving your business forward - whilst having fun along the way. We look forward to hearing from you.

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