Buyer Journey Marketing
Take your business further with Buyer Journey Marketing. Give your customers the opportunity to immerse themselves in your brand and product range by offering them a seamless digital experience. A buyer journey goes through several layers of intent before they are ready to purchase, your experience must cater to those needs at every stage.
The need for Buyer Journeys
This e-commerce flow should be an essential avenue for any online retailer. If you're looking to reach a high-intent audience who are in-market for your products, then you must make their journey an ideal solution to driving conversions.
The team at cab engine over the years have helped many brands, not just in the UK, but across EMEA and the US exceed KPIS and achieve growth by innovating their online buyer journeys.
Working closely with our partners, our experience engineers experts will help build a formidable buyer journey strategy through the following:
- Campaign building
- Feed optimisations
- Campaign management
- Retargeting campaigns
- Competitor research
- Audience optimisation
- Custom reporting and analysis
Buyer Journey process
With every new e-commerce partner that cab engine works with, the process of onboarding and beginning to deliver results could not be easier. Your core team will work with your in-house team through the following process:
Buyer Journey Audit
Checking and analysing the current health levels of your account is of the utmost importance to allow the team to build a suitable strategy and roadmap. These important documents will highlight how the team will achieve your KPIs.
KPIs, budgets and focus points will be drawn out and begun working towards with immediate effect.
Account set-up or modification
The account within the first month or two will be built in accordance with not only best practices but in its optimum format to achieve KPI’s and drive growth.
This will be reflected within your product ranges, product items and product category types. This will be segmented towards opportunities for market share and conversions.
Shopping ads and shopping feed optimisation
With campaigns and product feeds now live, ROI will be front of mind and products will be scaled based on what can be achieved with that month's budget.
The team at Cab Engine do not believe in a switch-on and leave approach. AI and automation will only get you so far and the team will be hands-on week in and week out. Remembering that your KPIs are their KPIs.
Each e-commerce partner is provided with a monthly dashboard which is customised to their business and focus points. This custom report will be broken down to every metric which is deemed important to the business.
24/7 access is granted to all reports and can be easily shared across the wider business for full visibility and transparency.
Monthly check-ins are scheduled with the team with preferred face to face quarterly meetings to discuss the business growth, opportunities and ideas for acceleration.
Buyer Journey FAQS
How much does Google Shopping cost?
There is no set, predetermined cost when it comes to Google Shopping campaigns. The cost will be based upon current competition levels. This is calculated by various factors, some of which are the number of businesses attempting to sell similar products, product markups and the indu
This can vary on a number of factors, including the retail vertical, margins, cost of sale and more.
What is Google Merchant centre?
Merchant Centre lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.
When do your Google Shopping ads appear?
Essentially, you're advertising based on product types. Because Google has great data feeds on the kinds of keywords people type in when searching for products like yours, your product ads will appear for the relevant keyword. However, if you really want to, you can add negative keywords to a campaign.
Kickstart a conversation
Want to learn more about our partnership model and how we can engineer your marketing engine?
Contact us today for more information on how to transform your online experience.