Pay Per Click

Pay-per-click (PPC) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. There are different types of PPC ads with Search Ads, Shopping ads and Display ads being the most popular types used by businesses.

The need for PPC campaigns

PPC campaigns are not only useful for capturing those already in-market, but the main advantage is having full control over how much you want to spend on this particular marketing channel.

The channel is perfect for obtaining results at a fast pace. If you are looking to have an immediate impact on your website either via web traffic or possible conversions, launching activity on a Paid Search platform is the perfect place to start.

The Pay Per Click experts

Your KPIs are at the forefront of everything we do. Our team of experts take a data-driven approach to leverage each individual campaign data point, audience data and business data to shape our decision making process across each campaign.
For nearly two decades the Paid Search and e-commerce teams at cab engine have been providing businesses globally with their practical and technical knowledge to deliver smarter PPC management solutions across multiple platforms.

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Take your PPC strategy to the next level

Depending on your business, there are different PPC ad types to suit your needs. We will analyse and recommend the best ad platforms to help you meet your business goals. The top PPC ad types are:

Google Search Ads

Appear above organic listings with dedicated ad copy for the keywords that are most valuable for your business. From services to products, get your brand seen above your competitors to high-value potential customers.

Google Shopping Ads

The must have for e-commerce brands, Google Shopping Ads showcases your products at the absolute top of Google using your product feed. Combine with offers through Google Merchant Centre to drive sales and increase your return on investment.

Local Search Ads

Ideal for attracting your potential customers in your local area, Local Search Ads can help you capitalise on “near me” and location based searches. Appear in the Maps section of Google, above organic Google My Business profiles and your direct competitors.

Microsoft Ads

Not all internet users utilise Google as their primary search engine. In fact, 54% of users over the age of 45 use Bing. Take advantage of the second most popular search engine with Bing Ads.

Paid Search FAQS


PPC gives your brand visibility within the paid ads section whereas SEO helps gain coverage within the organic listings on Google. Combining both will give your brand the best chance to drive traffic to your website over competitors. SEO and PPC should be used in conjunction with each other for the best results.

How does PPC work?

PPC uses a cost per click pricing method meaning you only pay when a user clicks on your ad. When a user searches a query, an auction occurs between all the businesses bidding to have an ad appear for a keyword.
Based on factors such as budget and quality score, an ad will be shown in one of the coveted ad spaces on the search engine results page. If a user then clicks on your ad, you will be charged for that click. If they do not click on your ad, you are not charged. Hence the name, pay-per-click.

What are the benefits of PPC?

PPC allows your business to show above organic listings within Google and Bing for your most important business offerings. With 65% of all clicks made by users who intend to make a purchase going to paid ads, it pays to be using it as a key platform in your digital marketing strategy.

Our client partnerships

Most digital marketing agencies can offer Pay Per Click
services. However, cab engine offers partnerships. We
work with your brand to create a holistic marketing
strategy through our proven Build and Drive

View our work

Kickstart a conversation

We’d love to understand more around your business needs and challenges. Our promise is to excite your mind and create a collaborative partnership driving your business forward - whilst having fun along the way. We look forward to hearing from you.

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